Big Planet, Big Love is the newest collection from Shoppers Drug Mart's Quo Beauty and it shares dozens of vegan and cruelty-free colors cosmetics with a sustainable twist. The collection features products that were developed in collaboration with Oceanworks and they mindfully incorporate renewable materials and reclaimed, ocean-bound plastic.
The collection includes color cosmetics, hair and makeup accessories, nail colors and jewelry, and across the board, the products are PETA-certified. Notably, Oceanworks' reclaimed ocean-bound plastic is used in eye and face palettes, facial mist bottles and lip and cheek products.
With this collection, Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart, says "Working with Oceanworks on select cosmetic products means that consumers can take an active role in reducing ocean plastic pollution with their beauty purchasing decisions."
Ocean Plastic Cosmetic Packaging
Big Planet, Big Love Features Reclaimed Ocean-Bound Plastic
Trend Themes
1. Ocean-bound Plastic Packaging - The rise of similar collaborations will present opportunities for cosmetic companies to incorporate sustainable materials into their packaging, thus reducing their carbon footprint and contributing to the circular economy.
2. Sustainable Beauty Collections - More cosmetics companies will follow the lead of Shoppers Drug Mart's Quo Beauty and launch eco-conscious collections that feature sustainable materials and practices, furthering the trend of sustainability in the beauty industry.
3. Eco-certification - As consumers become more conscious about the sustainability of the products they buy, certification processes like PETA and Oceanworks will become more important, offering a further opportunity for cosmetic companies to distinguish themselves with eco-friendly products.
Industry Implications
1. Cosmetics - Cosmetics companies will face increasing pressure to incorporate sustainable materials and practices into their products, thus reducing their carbon footprint and contributing to the circular economy.
2. Sustainability - The trend towards sustainability will continue to shape the beauty industry, with more companies adopting sustainable practices and materials in order to meet the growing consumer demand for eco-friendly products.
3. Recycling - Collaborations like Shoppers Drug Mart's Quo Beauty and Oceanworks will facilitate the creation of closed-loop systems for the recycling of plastic, offering a significant opportunity for the development of innovative technologies and business models in the recycling industry.