For black men, the multi-blade razors on the market have gone beyond desperate and comedic to annoying and even painful; enter the Bevel Shaving System. It is a collection of skincare products geared towards this specific demographic. While multi-blade razors are ok, if redundant, for men with straight hair, it causes the coarse curly hair of black to grown back into the skin.
Created by Walker and Company, a business founded by Tristan Walker that aspires to be the Johnson & Johnson for people of color, the Bevel Shaving System is comprised of six items: a razor, blade, brush and three liquid products. He touts the line as "the first and only end-to-end shaving system designed for men and women with coarse or curly hair."
Black Men-Targeting Razors
The Bevel Shaving System by Walker and Company Addresses Curly Hair
Trend Themes
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Razor Innovation for Black Men — Creating razors specifically catered to the needs of black men with curly hair presents an opportunity for disruptive innovation in the shaving industry.
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Skincare for People of Color — The success of the Bevel Shaving System showcases an opportunity for the development of more comprehensive skincare lines that cater to the specific needs of people of color.
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End-to-end Product Systems — The launch of the Bevel Shaving System demonstrates an opportunity for the creation of full end-to-end product systems in the grooming industry, specifically addressing the needs of underrepresented demographics such as black men.
Industry Implications
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Shaving Industry — The shaving industry can seize the opportunity to tap into an underrepresented market by creating innovative products that cater to the specific grooming needs of black men with curly hair.
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Skincare Industry — The success of the Bevel Shaving System highlights the potential for the expansion of the skincare industry, specifically targeting people of color and providing tailored products for their unique needs.
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Product Development — The development of the Bevel Shaving System showcases an opportunity for businesses to invest in product development, creating end-to-end systems that cater to specific demographic groups, ultimately disrupting industries and fostering improvement.