Between Five Bells is a wine company that hired Nicholas Felton to realize its packaging concept. The business knew they wanted to represent the data behind the wine on the label, but weren't exactly sure how to do this in an enticing manner. Felton took this direction and created an informative graphic label that works well with the wine company.
Instead of simply showing regular pie charts, Felton put them together in an artistic manner. Various colors were used to represent the different details of the wine, including "what it is made of, how it is made, the finished chemistry," and more according to Between Five Bells.
For those who enjoy learning about the science behind their drinks, Between Five Bells will keep you informed.
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
Trend Themes
1. Data Visualization in Packaging - The use of informative and visually appealing data graphics on product packaging to enhance consumer understanding.
2. Artistic Data Representation - The use of creative and visually appealing data visualizations as a means of communication on product labels.
3. Informed Consumer Preferences - Growing consumer interest in products that provide detailed information about ingredients, production methods, and other relevant data.
Industry Implications
1. Wine and Beverages - Opportunity for wine and beverage companies to leverage data visualization and creative label designs to enhance consumer engagement and understanding.
2. Data Visualization Services - Opportunity for companies specializing in data visualization to work with brands in various industries to create informative and visually appealing packaging designs.
3. Consumer Goods and Packaging - Opportunity for companies in the consumer goods and packaging industry to incorporate data-based branding concepts that cater to the growing demand for informed consumer choices.