Health and wellness is an ever-growing sector, and to meet the needs of this growing consumer-based, brands like Health-Ade are increasing their portfolio of better-for-you kombucha beverages. The brand recently announced the launch of a new flavor -- Berry Lemonade. As part of Health-Ade's ongoing commitment to delicious and fun beverages, it has released a new summer-inspired brew that is infused with ice cold lemonade, organic blueberries, and raspberries, to create a kombucha drink that anyone can enjoy.
"Nothing says summer quite like lemonade which is why we are excited to add Berry Lemonade to our delicious offerings," says Daina Trout, co-founder and Chief Mission Officer of Health-Ade. "Lemonade is consistently a flavor that our consumers ask us to create. When we make the decision to add something new to our product assortment, we want to make sure we will not only create a delicious new kombucha that Health-Ade fans have come to expect but that we can also look to reach new audiences that might not know what kombucha is or think it is not for them. With a tasty and familiar flavor such as Berry Lemonade, we know that both current and new fans will be delighted."
The new Berry Lemonade flavor will be available in March nationwide in retailers such as Whole Foods Market, Target, and Kroger and available on its e-commerce platform.
Lemonade-Infused Berry Kombucha
Health-Ade Adds a New Refreshing Flavor: Berry Lemonade
Trend Themes
1. Flavored Kombucha Beverages - There is an opportunity for brands to create unique flavors of kombucha that cater to the growing health and wellness sector.
2. Infused Beverages - Incorporating familiar flavors into new beverage offerings, like lemonade with kombucha, could attract new consumers to the category.
3. E-commerce Platforms - The availability of products online has become increasingly important for reaching customers in a convenient and efficient way.
Industry Implications
1. Organic Beverage Industry - As consumers become more health conscious, there is an opportunity for organic beverage brands to capitalize on the trend of better-for-you drinks.
2. Retail Industry - Major retailers like Whole Foods Market and Target are recognizing the demand for healthful beverages and are expanding their product offerings accordingly.
3. E-commerce Industry - With the increased use of online shopping due to the pandemic, the e-commerce industry has seen tremendous growth, creating opportunities for beverage brands to sell their products through online platforms.