NEXCO ( East Nippon Railway Co.) has has taken the Japanese lunch box tradition to the new level with the debut of gourmet boxed lunches ("bento" in Japanese) for dogs. The boxed lunches called 'Dora Bento Pochi' are meant for small dogs and include such sophisticated treats as prime chicken breast, unpolished-rice based bread, vegetable soup, seasoning and a rice cracker for dessert and are sold along expressways in Tokyo.
Implications - In today's society, individuals share many similar priorities as one another. For those with slightly different considerations, it is equally as imperative that their consumer needs be met. Businesses that break away from the mainstream to cater to niche consumers will see favorable results.
Lunch Box for Dogs
Dora Bento Pochi
Trend Themes
1. Gourmet Dog Food - Opportunity for businesses to tap into the growing market for upscale and sophisticated food options for pets.
2. Niche Consumer Segments - Catering to niche consumers with unique and specialized products can lead to favorable results for businesses.
3. Alternative Lunch Options - Offering alternative lunch options for pets opens up new avenues for businesses to meet the needs of pet owners.
Industry Implications
1. Pet Food Industry - Opportunity for pet food companies to develop and market gourmet food options for dogs and other pets.
2. Specialty Food Industry - Specialty food companies can expand their product lines to include gourmet lunch options for pets.
3. Alternative Food Delivery Industry - Creating delivery services specifically for pet food and lunch options can cater to pet owners and tap into a unique market.