Paris-based watchmaker Bell & Ross has added a new luxury timepiece to its Horolum collection called the BR 05 Horolum. The new wristwatch features a 40mm bead-blasted steel case and bracelet, lending the piece a high-tech, matte aesthetic.
In addition, the watch's hands and indices come coated in Super-LumiNova C5, a photoluminescent treatment that is both stylish and functional. Powering the BR 05 Horolum is an automatic CAL.321 movement, which boasts an impressive 38-hour power reserve. Other notable features of the sleek new watch include a sapphire crystal glass with an anti-reflective coating, a screw-down crown, and water-resistance construction up to 100 meters.
A highly exclusive timepiece, the BR 05 Horolum will be produced in a limited run of just 250 total pieces and will only be available at physical Bell & Ross boutiques.
Exclusive Luminescent Watches
Bell & Ross Launch the Limited-Edition BR 05 HOROLUM
Trend Themes
1. Photoluminescent Watch Coatings - There is a growing demand for photoluminescent coatings on luxury wristwatches, creating opportunities for innovative materials and sustainable lighting technologies.
2. Limited-edition Luxury Timepieces - Brands are creating hype and exclusivity around luxury watches by releasing limited-edition collections, presenting opportunities for unique designs and collaborations.
3. Sustainable Luxury Watches - As consumers become more conscious about sustainability, luxury watchmakers are exploring eco-friendly materials and manufacturing processes, providing an opportunity for disruptive new business models.
Industry Implications
1. Luxury Watchmaking - Traditional luxury watch brands can explore innovative materials and production methods to differentiate themselves from competitors, capturing eco-conscious consumers and collectors interested in exclusivity.
2. Photoluminescent Coatings - Companies working on photoluminescent coatings can pivot into the luxury watch industry, developing new materials and formulations with high durability and aesthetics that cater to high-end clients.
3. Boutique Retail - Physical boutiques can leverage the exclusivity of limited-edition collections to attract customers and build brand loyalty, creating engaging experiences and bespoke services around the launch of new collections.