Though Arby's is generally known for its extensive meat selection, the chain is branching into seafood territory with the debut of its new Beer Battered Fish Sandwich.
Arby's new Beer Battered Fish Sandwich is the chain's take on a classic fish sandwich. The dish starts with a cod fillet that's tossed in a beer batter and fried until crispy. The fillet is then paired with tomatoes, lettuce, pickles, and tartar sauce on a toasted brioche bun. And if you're worried about not getting that rich beer flavor, Arby's assures fans that its batter is made with real beer.
Arby's tasty new Beer Battered Fish Sandwich can be found at participating locations nationwide for just a limited time.
Beer Battered Fish Sandwiches
Arby's New Beer Battered Fish Sandwich is Made with a Cod Fillet
Trend Themes
1. Seafood Expansion - Fast food chains are exploring seafood offerings as a way to diversify and appeal to customers who are looking for healthier food options or indulging in different tastes.
2. Craft Beer Collaborations - Fast food chains can collaborate with craft beer companies to create new beer-infused recipes with a unique taste that could appeal to customers' palates and provide new sales and branding opportunities for both industries.
3. Limited-time Offerings - Limited-time menu offerings provide promotional opportunities for fast food chains to attract customers and keep the menu fresh while testing out new menu items or expanding into new taste markets.
Industry Implications
1. Fast Food - Fast food chains continue to innovate and diversify their menus as they search for new customers and compete for market share in the crowded quick-service restaurant space.
2. Seafood - As more fast food chains add seafood options, this provides an opportunity for the seafood industry to use their expertise and provide quality ingredients while collaborating with fast food chains to popularize their products on a larger scale.
3. Craft Beer - Collaborations with fast food chains could provide craft beer companies with an opportunity to reach a wider audience and could help them position their products as an upscale, high-quality alternative to traditional beer brands.