The Lenten season is here and Roy Rogers Restaurants has expanded beyond its usual range of burgers, roast beef, and chicken to include a new Beer Battered Cod Sandwich.
The new sandwich starts with a high-quality natural cod fillet bathed in a Yuengling beer batter. The fish is then topped with tartar sauce and American cheese, and served on a corn-dusted Kaiser roll. The idea is that the fish-based offering gives consumers a seafood alternative to nosh on during the Lenten season. As Adam Klaers, Executive Vice President at Roy Rogers Restaurants, explains, "The Yuengling Beer Battered Cod Sandwich was a fan-favorite during this time last year, so we will continue to provide that offering, along with additional limited time offers, for our Royalists."
Beer-Battered Fish Sandwiches
Roy Rogers is Selling a Beer Battered Cod Sandwich for Lent
Trend Themes
1. Seafood Alternatives - There is an opportunity for restaurants to create and market more seafood-based dishes to provide alternatives to traditional meat options.
2. Beer-infused Food - The use of beer as an ingredient in food items can be a unique selling point for companies and chefs to attract customers.
3. Limited Time Offers - Limited time offers of popular or seasonal food items can drive customer engagement and increase profits for restaurants.
Industry Implications
1. Fast Food - Fast food restaurants can expand their menu offerings to include more seafood-based dishes and unique limited-time offers to attract customers.
2. Breweries - Breweries can collaborate with chefs and restaurants to create unique beer-infused food items to showcase their products.
3. Food Trucks - Food trucks that specialize in seafood-based dishes or beer-infused food items can appeal to customers looking for unique and alternative dining experiences.