Alani created a new functional food product named Beauty Gummies, which is priced at $29.99 per unit and contains 25 servings. The Beauty Gummies come in three different flavors including peach mango, raspberry peach, and blueberry. Additionally, the gummies are flavored naturally to provide a healthier product.
Each of the servings contain 120mg of Hyaluronic Acid, which helps to foster a natural glow. The product sales contain 2.5g of Collagen, which promotes hydrated and firm skin. Anti-aging properties were also included in the form of 7.5mf of Pineapple Ceramides.
Overall Alani is able to serve beauty-conscious consumers in the form of a product that mimics the same appeal as candy. This means that consumers may be more likely to engage with the product.
Beauty-Enhancing Gummy Products
Alani Launched Beauty Gummies with Entirely Natural Flavors
Trend Themes
1. Beauty Gummies as Functional Food - The use of beauty-enhancing gummies as a functional food presents an opportunity for food and beverage manufacturers to tap into the beauty industry.
2. Natural Flavors for Healthier Products - Using natural flavors in beauty gummies presents an opportunity for the natural and organic food industry to expand into the beauty and wellness space.
3. Anti-aging Properties in Beauty Gummies - The inclusion of anti-aging properties in beauty gummies presents an opportunity for the skincare and supplements industries to innovate and create similar products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of beauty gummies as a functional food to create similar products.
2. Natural and Organic Food - The natural and organic food industry can expand into the beauty and wellness space by using natural flavors in beauty gummies.
3. Skincare and Supplements - The skincare and supplements industries can innovate and create similar products by incorporating anti-aging properties in beauty gummies.