Vans launched its third range of lightweight beach sneakers that are built and marketed for the demanding environments favored by surfers. Diverting from its iconic skate shoe designs—Classic Slip-ons, Old Skool high-tops and the Canvas Authentic—the brand has delved into the world of breathable mesh and UltraCush midsole cushioning to add a technical component and create a performance-driven shoe. The beach sneakers feature a stitchless construction and seamless LuxLiner sock-fit bootie for comfort.
Proven to adapt to the long sand-filled journeys, the Vans UltraRange Rapidweld ensures versatility and flexibility. The product has been launched in a light nuanced palette, communicating the laid-back vibe of the West Coast, as well as a bold red design that abruptly breaks up the colorway.
Photo Credits: VANS
Lightweight Beach Sneakers
Vans's UltraRange Rapidweld is Designed for the West Coast
Trend Themes
1. Breathable Sneakers - Opportunity for shoe brands to explore technical components and performance-driven designs for active consumers.
2. Stitchless Construction - Opportunity for shoe brands to innovate their production methods and create comfortable and seamless designs.
3. Colorful Palettes - Opportunity for shoe brands to experiment with bold and unconventional color combinations for their products.
Industry Implications
1. Footwear Industry - Opportunity for shoe brands to cater to the changing needs of consumers and develop innovative designs for different environments.
2. Sporting Goods Industry - Opportunity for sporting goods brands to expand their product lines and explore new materials and production methods for performance-driven products.
3. Fashion Industry - Opportunity for fashion brands to incorporate technical components and comfort in their products without sacrificing aesthetics.