Imagine going to the seafood section of your grocery store to pick up shrimp or squid only to be faced with a package that looks like seafood but is actually purely garbage.
This is exactly what this brilliant Surfrider guerrilla campaign did to raise awareness for the need to keep our oceans clean.
"To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets."
The trash packages include cigarette butts, condoms, rotten food, cans, assorted plastic toys and other items that pollute the beach.
This print ads extension are for people like us who couldn't actually make it to the market. I would surely lose my appetite if I saw the real thing!
Here is another ad against ocean pollution:
Garbage Seafood II
Guerrilla Campaign Packages Garbage as Seafood
Trend Themes
1. Ocean Pollution Awareness - Surfrider's guerrilla campaign to package garbage as seafood highlights the need for greater awareness of ocean pollution.
2. Eco-friendly Packaging - The use of non-traditional packaging materials for the Surfrider campaign presents an opportunity for innovation and adoption of eco-friendly packaging.
3. Sustainable Seafood Sourcing - The campaign also underscores the need for the seafood industry to prioritize sustainable sourcing practices that minimize the impact of pollution on marine life.
Industry Implications
1. Food and Beverage - The Surfrider campaign presents an opportunity for food and beverage companies to adopt sustainable packaging practices that protect ocean health.
2. Advertising and Marketing - The campaign is an example of how advertising and marketing can be used to draw attention to pressing social and environmental issues and spur action.
3. Sustainability Consulting - Sustainability consulting firms can help companies adopt more environmentally-friendly practices, including sourcing sustainable seafood and eco-friendly packaging.