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CPK's New Bbq Heirloom Carrot Flatbread is a Fresh Summer Dish

To usher in the 2019 summer season, California Pizza Kitchen just debuted a fresh new BBQ Heirloom Carrot Flatbread. A lighter take on the chain's signature Original BBQ Chicken Pizza, the new flatbread is perfect for summer.

California Pizza Kitchen's savory new BBQ Heirloom Carrot Flatbread starts with the chain's hand-stretched dough, which is then coated in classic BBQ sauce and housemade ranch. For toppings, the flatbread is finished with hearth-roasted baby carrots, smoked Gouda cheese, Parmesan cheese, charred red onions, and some fresh cilantro. The result is a vegetarian-friendly variation of the fan favorite Original BBQ Chicken Pizza.

Alongside the new BBQ Heirloom Carrot Flatbread, the chain's summer 2019 menu also includes the new California Fields Salad, Broccoli Sun-Dried Tomato Fusilli, Strawberry Shortcake, and two new drinks.
Trend Themes
1. Vegetarian-friendly BBQ Alternatives - The introduction of California Pizza Kitchen's BBQ Heirloom Carrot Flatbread showcases the growing trend of vegetarian-friendly BBQ alternatives, providing a disruptive opportunity for restaurants to cater to the increasing demand for plant-based options in traditional meat-centric dishes.
2. Gourmet Flatbreads - The launch of California Pizza Kitchen's savory flatbread menu highlights the trend of gourmet flatbreads, offering a creative and upscale twist on traditional pizza, presenting opportunities for chefs and restaurateurs to experiment with unique flavor combinations and premium ingredients.
3. Seasonal Menu Offerings - The addition of seasonal items like the BBQ Heirloom Carrot Flatbread to California Pizza Kitchen's menu taps into the trend of rotating seasonal offerings, allowing restaurants to offer fresh and exciting dishes that cater to customers' desire for variety and novelty.
Industry Implications
1. Restaurant Industry - The introduction of the BBQ Heirloom Carrot Flatbread creates a disruptive innovation opportunity for the restaurant industry, encouraging chefs and restaurateurs to explore alternative ingredients and flavors to cater to evolving dietary preferences.
2. Frozen Food Industry - The gourmet flatbread trend presents a disruptive innovation opportunity for the frozen food industry, as companies can develop and market high-quality, pre-packaged gourmet flatbread options that offer convenience without compromising on taste or quality.
3. Food and Beverage Industry - The seasonal menu trend opens up disruptive innovation opportunities within the food and beverage industry, allowing companies to develop and market seasonal products that align with changing consumer preferences and offer fresh, limited-time options.

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