This summer, Moe’s Southwest Grill wants to make it easier for consumers to enjoy their favorite BBQ flavors with the debut of its new BBQ Burrito and Bowl.
Due to COVID-19, gathering for big BBQs isn't an option for most consumers this summer. To help fill that BBQ gap, "Moe’s is bringing the perfect summer BBQ to YOU (no grill required) thanks to this new meal offering," the BBQ Burrito. The BBQ Burrito consists of seasoned rice and pinto beans paired with your choice of protein, sweet and tangy BBQ sauce, and some crisp Southwest slaw. For a slightly less messy experience, the burrito can also be enjoyed in the form of a bowl. The only catch is that both are only available until July 13.
Seasoned BBQ Burritos
Moe’s Southwest Grill is Offering a BBQ Burrito and Bowl for Limited Time
Trend Themes
1. Convenient BBQ Options - Expanding the availability of BBQ flavors through grab-and-go options.
2. Alternative BBQ Formats - Offering BBQ flavors in non-traditional forms such as burritos and bowls.
3. Limited-time Offerings - Creating a sense of urgency and scarcity with time-limited BBQ menu items.
Industry Implications
1. Fast Food - Fast food chains can explore introducing BBQ-inspired menu items to cater to consumer demand for convenient and unique dining experiences.
2. Food Delivery - Food delivery services can partner with restaurants to offer BBQ-themed meal options that can be enjoyed at home.
3. Casual Dining - Casual dining establishments can incorporate limited-time BBQ menu items to attract customers and drive sales during specific promotional periods.