The basket bag was popularized by Jane Birkin in the 70s as the ultimate effortless summer accessory. In 2018, a four-month-old Italian fashion label is creating a winter-friendly rendition of Birkin's stylish basket bags. Bclaire is headed by former fashion stylist Chiara Guicciardi and the brand has definitely established itself as the promising rookie for 2018 with its fresh and quirky juxtaposition of wicker and fur.
Bclaire's take on the basket bag situates the accessory into the narrative of the colder months with "fuzzy jumbo-sized pom-poms, leopard-print toppers and mink lids." Equipped with a kaleidoscope of colorful nuances, the stylish basket bags can also be personalized with initials, incorporated in the design of the lid.
Photo Credits: Anastasia Fedoseeva
Quirky Italian Basket Bags
Bclaire Has Taken the Fashion World by Storm with Its Wintry Handbags
Trend Themes
1. Winter-friendly Basket Bags - Disruptive innovation opportunity: Explore the creation of winter-themed basket bags that cater to the colder months and incorporate unique features like fur and personalized designs.
2. Quirky Juxtaposition of Materials - Disruptive innovation opportunity: Experiment with unconventional combinations of materials like wicker and fur to create unique and eye-catching accessories.
3. Personalized Accessories - Disruptive innovation opportunity: Develop customizable basket bags that can be personalized with initials or other design elements to cater to individual preferences.
Industry Implications
1. Fashion - Disruptive innovation opportunity: In the fashion industry, explore the potential of winter-friendly basket bags as a fresh and unique accessory trend.
2. Luxury Goods - Disruptive innovation opportunity: Within the luxury goods industry, create high-end versions of quirky basket bags with premium materials and personalized features.
3. Accessories - Disruptive innovation opportunity: Within the accessories industry, develop innovative and personalized basket bags that stand out from traditional designs.