Bare Knuckle Fighting Championship (BKFC) is a Philadelphia-based bare-knuckle boxing promotion company. As a result of a new partnership with NERD Focus, the energy drink brand will become the official energy sponsor of all future BKFC events. Through the partnership, NERD Focus will get extensive branding exposure, including logo placement on ring canvas, ring announcer comments, help with product distribution, and many other features that will showcase the Nerd Focus brand.
The drink, which comes in two flavors—Green Original and Blue Zero Calorie—offers customers a wiser and safer substitute to energy drinks with a citrusy flavor that is vitamin-infused and naturally rich.
"NERD Focus is becoming a big part of combat sports, as it’s loaded with vitamins and nootropics that help support overall brain health and function. We’re starting to see a lot of participants gravitate towards products like NERD and we’re confident the trend will continue," said Beverage USA Co-founder Rocco LaVista.
Boxing Energy Partnerships
NERD Focus Announces a Deal with Bare Knuckle Fighting Championship
Trend Themes
1. Combat Sports Partnerships - Brands involved in combat sports can partner with energy drink companies to provide healthier alternatives with branding exposure for both parties.
2. Nootropic and Vitamin-infused Drinks - The trend towards products that support brain health and function presents an opportunity for companies to offer nootropic and vitamin-enriched drinks.
3. Event Sponsorship - Companies can sponsor events for exposure and branding opportunities, such as logo placements and announcer comments.
Industry Implications
1. Beverage - Beverage companies can innovate by offering healthier alternatives with added nootropics and vitamins to cater to consumers' growing interest in brain health.
2. Combat Sports - Combat sports can benefit from partnerships with energy drink brands, as it provides exposure and financial support for events.
3. Event Management - Event management companies can offer sponsorship packages to brands, providing opportunities for branding exposure at events.