Understanding the correlation between fashion and photography, outdoor brand Barbour Beacon commissions two London-based emerging photographers to capture the new Spring/Summer 2019 collection from an artistic perspective.
Hyperbeast makes the argument that "photographing under-explored environments has exploded" in recent years and the statement is not far from the truth. As rapid urbanization is taking over, we are seeing more and more creatives trying to break from the status quo and tackle adventurous and uninhabited spaces in their work.
The editorial for Barbour Beacon's Spring/Summer 2019 collection is interesting as it employs two photographers — Mohamed Abdulle and George Muncey, to showcase the product range with a focus on the "under-explored environments" mentioned before. Thus, the editorial does not only spotlight outdoor garments and accessories but it also gives the inside scoop on adventure-forward creative practices.
Photo Credits: Mohamed Abdulle, George Muncey, Dave Alexander/Hyperbeast
Landscape-Accented Fashion Photography
Barbour Beacon Taps Two Emerging Photographers for SS19
Trend Themes
1. Landscape-accented Fashion Photography - Opportunity for fashion brands to collaborate with photographers to capture their collections in under-explored environments, creating unique and artistic visuals.
2. Exploration of Under-explored Environments - Growing interest among creatives to break away from traditional settings and capture photographs in adventurous and uninhabited spaces.
3. Adventurous and Uninhabited Photography - Increasing popularity of photographing in under-explored environments as a way to showcase outdoor garments and accessories in a visually captivating manner.
Industry Implications
1. Fashion - Fashion brands can collaborate with photographers to create landscape-accented fashion photography, allowing their collections to stand out and convey a sense of adventure.
2. Photography - Photographers have the opportunity to specialize in capturing fashion collections in under-explored environments, providing a unique and sought-after service to fashion brands.
3. Outdoor Gear - Outdoor gear companies can leverage the trend of landscape-accented fashion photography to showcase their products in a visually captivating and adventurous context.