Karen Elson, Andrew Cooper, Tom Bull and others star in the Banana Republic Holiday 2011 campaign in what may just be the most festive print campaign I have ever seen.
Whether it's the joyful video full of beautiful people, gift exchanges, popping champagne bottles, falling snow, a fireplace and even an adorable puppy (after all, the video is called 'Wishes Do Come True') or the sequins, rhinestones and snow featured in the photos, the Banana Republic Holiday 2011 campaign is sure to get you in the holiday spirit -- that is, if you aren't already. I, on the other hand, have been blasting holiday music for a couple of weeks already.
Check out the Banana Republic Holiday 2011 print campaign and video for some festive cheer.
Sequins-Dripped Holiday Campaigns
The Banana Republic Holiday 2011 Campaign is Festive and Fun
Trend Themes
1. Sequins-dripped Campaigns - Disruptive innovation opportunity: Explore new ways to incorporate sequins and rhinestones into advertising campaigns for a visually stunning effect.
2. Festive Print Campaigns - Disruptive innovation opportunity: Create print campaigns that evoke holiday cheer through joyful imagery, falling snow, and festive elements.
3. Holiday Spirit Videos - Disruptive innovation opportunity: Produce video content that captures the holiday spirit through gift exchanges, popping champagne bottles, and heartwarming moments.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Use sequins and rhinestones to create unique and eye-catching holiday fashion collections.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new techniques for incorporating joy, snow, and festive elements into print advertising campaigns.
3. Video Production - Disruptive innovation opportunity: Create innovative holiday videos that resonate with viewers through heartwarming moments and celebrations.