Artistic duo 'Lernert Engelberts & Sander Plug' turned last season's knitwear back into their original forms: balls of yarn. The collection of yarn balls is aptly called 'Last Season' and features garments from fashion powerhouses like Prada, Chloé, Céline and Jil Sander. Fittingly, all of the pieces are from Fall/Winter 2013 collections.
Engelberts and Plug displayed their unknitting products in the windows of clothing store Kiki Niesten. While some brand enthusiast probably wanted to buy them, they were actually meant to be comical "symbols of hope and aspiration" to window shoppers.
All fashion starts somewhere -- even if it's from a ball of yarn. Something so simple can easily transform into something that can be seen on high-fashion runways. Fashion mavens should take the message as inspiration.
Designer Yarn Balls
Lernert Engelberts & Sander Plug Turn Designer Clothes into Balls of Yarn
Trend Themes
1. Sustainable Fashion - There is an opportunity to explore sustainable fashion by recycling and repurposing last season's garments into new products.
2. Comedic Marketing - Businesses can leverage humor and create comical symbols of hope and aspiration to engage with window shoppers.
3. Upcycled Couture - Designers can create high-fashion pieces by transforming simple balls of yarn into runway-worthy garments.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways to recycle and repurpose garments.
2. Retail - Retailers can use comical marketing approaches to engage with customers and drive foot traffic to their stores.
3. Textile - The textile industry can explore upcycling techniques to create unique and sustainable couture collections.