Recently, a new Balenciaga campaign was launched to promote the designer brand's 2017 Fall offerings.
As the apparel that makes up the seasonal collection is full of timeless looks that are given an edge with obscure cuts, oversized styles, and unique material inclusions, the Balenciaga campaign features understated imagery as well. To generate this aesthetic, the images feature the designer brand's name all over the floor and walls of the background, which places the female muses who pose on chairs at the focus.
In addition, the images have a slightly faded look to them, which gives them a retro vibe due to the fact that they appear to be taken from an old camera and then published without edits.
Logo-Heavy Fashion Campaigns
The New Balenciaga Campaign Has an Understated Aesthetic to It
Trend Themes
1. Minimalist Fashion Campaigns - Opportunity for fashion brands to create campaigns with understated imagery that emphasizes the clothing designs.
2. Retro-inspired Fashion Marketing - Potential for fashion brands to capitalize on a vintage aesthetic through faded imagery and old camera effects.
3. Logo-driven Advertising - Opportunity for brands to prominently feature their logo in campaigns, leveraging brand recognition and association.
Industry Implications
1. Fashion Industry - Fashion brands can adopt the understated and retro aesthetic for their marketing campaigns to appeal to consumers.
2. Advertising Industry - Advertising agencies can explore new creative approaches that incorporate minimalist and retro elements for their fashion clients.
3. Photography and Camera Equipment Industry - There is a potential demand for old camera effects and retro filters that give photographs a faded and vintage look.