Baea Home is a contemporary "homeware" brand launched by Adah Chan amid the first lockdown. Chan has roots in the textile industry as her grandfather ran a textile manufacturing company. It was there that Chan learned the skill and tradition of artisan textile manufacturing.
Baea Home was designed to "carries the meaning of shelter, rest and nature, a quiet place away from the hustle of urban noise and distraction." The Hong Kong-based home brand offers a range of bedding, cushions, throws, and handmade ceramics designed to bring warmth and comfort into your home. The brand targets homebody consumers with minimal, sustainable and ethical textiles made by local artisans across Portugal, Italy, Mexico and the Philippines.
Sustainable Minimal Bedding Brands
Baea Home Will Appeal to the Homebody Amid Lockdown
Trend Themes
1. Minimalist Home Decor - Opportunity for brands to create sustainable and ethical home products crafted by local artisans.
2. Artisanal Textile Manufacturing - An opportunity for brands to focus on traditional techniques and create unique, handmade products.
3. Sustainable and Ethical Production - An opportunity for brands to cater to the increasing demand for socially conscious and eco-friendly products.
Industry Implications
1. Home Decor - An opportunity for established home decor companies to expand into sustainable and ethical production.
2. Textile Manufacturing - Opportunity for textile manufacturers to focus on artisanal production and cater to the demand for sustainable and ethical products.
3. Eco-friendly Products - An opportunity for brands in various industries to cater to the demand for socially conscious and sustainable products.