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Popeyes is Launching a New Bacon & Cheese Chicken Sandwich

Popeyes is once again building on the success of its chicken sandwich with the launch of its new Bacon & Cheese Chicken Sandwich.

The new Bacon & Cheese Chicken Sandwich is essentially a cross between a Popeyes fried chicken sandwich and a classic Bacon Lettuce and Tomato (BLT) sandwich. The new dish starts with the brand's signature crispy chicken breast fillet and pairs it with Havarti cheese, applewood-smoked bacon, crunchy barrel-cured pickles, and your choice of classic or spicy mayo. The whole thing is all served on a toasted buttery brioche bun.

While the new Bacon & Cheese Chicken Sandwich has not received an official press release from Popeyes, most outlets are reporting that it will make its official debut starting the week of June 5, 2023.
Trend Themes
1. Hybrid Fast-food Menu Items - There is an opportunity for fast food chains to continue to develop hybrid menu items such as the Bacon & Cheese Chicken Sandwich.
2. Customizable Fast-food Items - The Bacon & Cheese Chicken Sandwich's option to choose between classic or spicy mayo presents a chance for fast-food chains to offer more customizable items.
3. Upscale Fast-food Offerings - Fast-food chains can differentiate themselves by offering elevated options such as Havarti cheese and barrel-cured pickles on a brioche bun like in the Bacon & Cheese Chicken Sandwich.
Industry Implications
1. Fast Food - Fast-food chains can continue to innovate their menu offerings with items like the Bacon & Cheese Chicken Sandwich.
2. Food and Beverage - The Bacon & Cheese Chicken Sandwich presents an opportunity for food and beverage companies to explore hybrid options and upscale ingredients.
3. QSR (quick Service Restaurants) - Quick-service restaurants have a chance to offer personalized choices and elevated options as seen in the Bacon & Cheese Chicken Sandwich.

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