The Backstreet Boys and Chance the Rapper will be teaming up for a Super Bowl ad, and while little detail is known about the contents of the full length commercial, it's implied that both parties will be putting their own twist on the classic 90s hit 'I Want it That Way.'
The humorous teaser trailer opens with the five members of the Backstreet Boys: AJ McLean, Howie Dorough, Nick Carter, Kevin Richardson, and Brian Littrell. Each member is wearing an outfit which nods to the 90s, like cut-off denim vests, or denim-on-denim outfits. The five group members stand in an industrial stadium-like setting, when Chance the Rapper pushes to the front of the group and joins the pose.
As the ad closes, a voice is heard singing "I want it that way."
90s Boy Band Ads
The Backstreet Boys and Chance the Rapper Will Appear in a Super Bowl Ad
Trend Themes
1. 90s Boy Band Nostalgia - Opportunity for brands to leverage the popularity of 90s boy bands to create nostalgic and engaging advertising campaigns.
2. Cross-genre Collaborations - Chance the Rapper collaborating with the Backstreet Boys demonstrates the trend of artists from different genres coming together to create unique and attention-grabbing content.
3. Humorous Teaser Trailers - The use of humorous teaser trailers builds anticipation and generates buzz around upcoming ad campaigns.
Industry Implications
1. Music Entertainment - Opportunity for music entertainment industry to create collaborations between artists from different genres to appeal to a wider audience.
2. Advertising - Incorporating nostalgic elements, such as 90s boy bands, into advertising campaigns can help brands connect with audiences on an emotional level.
3. Film and TV Industry - Humorous teaser trailers can be utilized by the film and TV industry to promote upcoming movies or shows and generate excitement among viewers.