'AVNI' is an India-based manufacturer of menstrual pads, liners, wipes, and cups, founded by Sujata, a woman who found that most commercial pads always caused her discomfort and irritation. As a result, AVNI's products are all manufactured out of non-toxic, 100% safe Global Organic Textile Standard (GOTS)-certified organic cotton.
These products are excellent for women of all ages, but specifically for younger women first experiencing menstruation, as any adverse irritation would more negatively impact these groups. For this reason, the company offers the 'Wo First Green Period Gift Box' set, which contains all of the necessary products to deal with the challenges associated with early menstruation.
AVNI offers a range of products that is frequently updated to suit the growing needs of its consumer base. Its most recent product is the 'Antibacterial Intimate Water Wipes,' which are water-based, biodegradable wipes with a carefully-created pH balance that ensures users with sensitive skin and bodies will not get itches, infections, irritations, or rashes after use. These wipes are made with lactic acid, tea tree oil, aloe vera, and vitamin E. This combination moisturizes, soothes skin, and prevents several common infections.
Reusable Organic Menstrual Pads
AVNI's Pads and Liners are Absorbent, Convenient, and Sustainable
Trend Themes
1. Reusable Menstrual Products - The trend of using reusable menstrual products made with safe and eco-friendly materials is growing, providing opportunities for innovation in manufacturing and distribution.
2. Organic Cotton Products - Organic cotton is becoming increasingly popular in the production of menstrual products; companies can invest in sustainable farming practices and adopt organic certification to appeal to eco-conscious consumers.
3. Sensitive Skin-friendly Products - Products that are gentle and free of harsh chemicals for people with sensitive skin are in demand; businesses can innovate to create new formulas and materials that are both effective and safe for sensitive skin.
Industry Implications
1. Feminine Hygiene - Companies in the feminine hygiene industry can invest in innovative manufacturing techniques and eco-friendly materials to produce reusable menstrual products that appeal to eco-conscious consumers.
2. Organic Textile - The organic textile industry has an opportunity to partner with feminine hygiene companies, offering certified organic cotton with innovative formulas for the production of menstrual products.
3. Skincare - Skincare companies can develop sensitive skin-friendly products for use during menstruation, such as wipes and cleansing formulas with natural ingredients that are gentle on the skin.