AVEC has announced a new line of cocktail mixers that are aimed to provide consumers with an "endless summer" experience of tropical 'Spiced Mango & Passionfruit.' The AVEC 'Spiced Mango & Passionfruit' is a cocktail mixer inspired by the passionfruit and lychee martinis of the ‘90s & ‘00s, combining real fruit juice with botanical extracts for a premium drinking experience. 'Spiced Mango & Passionfruit' contains 80-90% less sugar than other competitors and offers a refreshing taste with alcohol and without.
AVEC has already launched a full lineup of cocktail mixer flavors, including Jalapeño & Blood Orange, Grapefruit & Pomelo, Ginger, Hibiscus & Pomegranate, and Yuzu & Lime.
AVEC, which was pioneered by Alex Doman and Denetrias ‘Dee’ Charlemagne, advises its customers that the brand "[listens] and respond[s] to customer feedback – and personally, feel this pain, especially for summer cocktails, [as] tropical flavors tend to dominate, most often packed with sugar. We wanted to create an option that channels that tropical nostalgia year-round, but also feels adult."
Tropical Spiced Mixers
AVEC Launches the 'Spiced Mango & Passionfruit' Summer Cocktail Mixer
Trend Themes
1. Low Sugar Mixers - Develop low-sugar cocktail mixers to meet the increasing demand for healthier options in the beverage industry.
2. Tropical Flavor Resurgence - Capitalizing on the resurgence of tropical flavors and nostalgia by creating new product lines or reviving old ones in the food and beverage industry.
3. Personalized Customer Feedback - Integrate personalized customer feedback as an essential component of product development, product design, and customer interactions in the beverage industry.
Industry Implications
1. Beverage Industry - By developing low sugar mixers and capitalizing on the resurgence of tropical flavors, businesses can gain a competitive edge in the beverage industry.
2. Food Industry - Reviving old flavors or creating new ones can generate product demand and increase profits in the food industry.
3. Market Research Industry - Provide personalized customer feedback to help businesses gain insights into product preferences and successfully meet customer expectations.