'Autumn Brands,' the top-quality, pesticide-free, California-based cannabis brand, announced that it has officially launched a new branding portfolio alongside a new sustainable packaging solution. Autumn Brands redesigned its branding to make its products appear brighter and more vibrant, as to reflect the Californian sun that grows all of the Cannabis in its product line. Additionally, the new sustainable packaging pays respects to the oceans, plants, mountains, and environment that makes Autumn Brands' cannabis possible.
The new packaging will be colored differently based on the strand of cannabis in the product. This means sativa strains will have a bright red color, representing bright daylight, while the Indica strain will feature dark purple colors to convey relaxation and sleep.
As for the sustainability of the packaging, Autumn Brands stated that its prerolls will be packaged in recyclable tins, while its strands packaged in glass jars will feature fully biodegradable lids.
Sustainable Cannabis Packaging
Autumn Brands Launched New Branding and Sustainable Packaging
Trend Themes
1. Sustainable Packaging - Opportunity for eco-friendly innovations in packaging design, materials, and disposal methods.
2. Customized Packaging - Opportunity for personalized, unique packaging that reflects the product and enhances the user experience.
3. Brand Redesign - Opportunity to refresh brand identity and increase customer appeal through new visuals and messaging.
Industry Implications
1. Cannabis - Opportunity for sustainable packaging solutions that can differentiate products and appeal to increasingly eco-conscious consumers.
2. Packaging - Opportunity for innovative and customizable packaging solutions that can enhance the branding of products and offer sustainable options.
3. Design - Opportunity to provide graphic and industrial design services that incorporate sustainability and customization into product packaging.