Aurum from Endesigns is a new lighting collection designed to look like one of the most valuable commodities in the world, gold. Aurum, which means Latin for gold, comes in a wide range of sizes that are dictated by the weight of a bar of gold.
The smallest size is one bar of gold while the largest is 1000 kilograms of gold. Needless to say, a thousand kilograms worth of gold looks impressive, even if it is fake. The gold bars of Aurum only show their golden luster when they are turned on. The result is an impressive crystalline sculpture that also doubles as a pretty badass lamp and vice versa. If you want to see what a 1000 kilograms of gold looks like in lamp form then be sure to check out Aurum from Endesigns.
Gold Bar Illuminators
Aurum from Endesigns Lets You Show Your Wealth Simply by Turning on a Light
Trend Themes
1. Gold-inspired Lighting - There is an opportunity for disruptive innovation in creating lighting options that are inspired by other valuable resources like diamonds or silver.
2. Functional Sculptures - The concept of combining art and functionality can be expanded upon by creating sculptures that serve a specific purpose other than aesthetics.
3. Weight-based Designs - Weight can be utilized as a parameter to guide the design of products in various industries like home decor or fashion, creating unique and customizable options.
Industry Implications
1. Luxury Lighting - In the luxury lighting industry, there is a disruptive innovation opportunity to design lighting that mimics the appearance of high-end jewelry or valuables.
2. Interior Design - The functional sculpture trend can be applied in the interior design industry, shifting focus to decorative pieces that can also serve a practical function.
3. Jewelry - Weight-based designs can be utilized in the jewelry industry to create customizable pieces that reflect the preferences of the buyer and offer a unique sensation of luxury.