Audio-Technica announced a new colorway for its best-selling studio headphones, the 'ATH-M20xBT.' These headphones are now available in an all-white color scheme, completely covering the headphones in white from the earpads to the headrest. The Audio-Technica logos and trademarks on the white colorway are etched in, as not to detract from the white design.
This is a part of the company's M-series lineup, which includes headphones at varying price points. However, the ATH-M20xBT is affordably priced at $79 USD. This is one of the most affordable products in the M-series lineup, but this does not mean that the product compromises on quality.
The ATH-M20xBT boasts a battery life of 60 hours per charge and a charging time of only 10 minutes. The device includes 40 mm drivers, a detachable audio cable for users who prefer an analog connection, and a smart low latency mode for smooth gaming and streaming.
All-White Studio Headphones
Audio-Technica Debuted a New Colorway for its Popular ATH-M20xBT
Trend Themes
1. Studio Headphones Color Option - Expanding color options for studio headphones, particularly a crisp all-white option, presents an opportunity to cater to consumers looking for a classic, stylish look.
2. Affordable High-quality Headphones - There is potential to disrupt the headphone market by offering high-quality headphones at affordable prices to target consumers who prioritize audio performance and features rather than branding or brand recognition.
3. Battery Life Enhancement - Improving the battery life of wireless headphones, especially in the affordable pricing category, presents a disruptive opportunity to cater to consumers who prioritize on-the-go use convenience.
Industry Implications
1. Audio Equipment Manufacturing - Companies that manufacture audio equipment, particularly studio headphones, should consider expanding their product lines to cater to changing consumer preferences and increase sales.
2. Gaming Equipment Manufacturing - Creating headphones with a smart low latency mode for gaming presents a disruptive innovation opportunity for companies that manufacture gaming equipment, particularly those targeting the affordable pricing category.
3. Consumer Electronics Retail - Retailers that sell affordable high-quality headphones should consider targeting consumers who prioritize audio performance and battery life over branding or brand recognition to increase sales and market share.