Askov Finlayson -- the world’s first climate-positive outdoor apparel company -- is launching North Swimwear, a line of bathing suits "to keep you living your best life no matter the temperature."
The faux launch is meant to draw attention to the reality of climate change and the beginning of Earth Month -- as well as April Fools. Askov Finlayson is a certified B Corp with the mission to "Keep the North Cold." The company is well known for its ongoing efforts to help protect the very thing its products are designed to celebrate: winter.
As the climate keeps changing, the North has become a hot spot for cold water swimming. Askov Finlayson has taken the same technology they used to make its winter apparel and comically applied it to an all-new swimwear line.
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Trend Themes
1. Climate-positive Apparel - Opportunity for companies to create eco-friendly outdoor clothing
2. Cold Water Swimwear - Opportunity for companies to create swimwear for cold water conditions
3. B Corp Certification - Opportunity for companies to obtain B Corp certification to showcase their efforts towards sustainability
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can create more eco-friendly products
2. Swimwear - The swimwear industry can create products for cold water swimming conditions
3. Certification - Industries of all kinds can obtain B Corp certification to show their commitment to sustainability