Back in September, contemporary Berlin-based label GmbH released an all-white version of the ASICS GEL-Nandi 360 and now the collaboration between the two brands is followed up by a more chromatic take on the model. The new iteration of the model boasts a soft pink sole and an olive green monochromatic upper, with subtle pink accents to match. The combination of colors is a bit unconventional but that is how GmbH and ASICS draw attention to the silhouette.
As ASICS is, above all else, a trusted sports brand, the ASICS GEL-Nandi 360 are also performance-ready with durable materials, a snug fit, as well as the brand's GEL® technology that guarantees additional shock absorption when running or walking.
Dual-Colored Running Shoe Silhouettes
The ASICS GEL-Nandi 360 Gets an Aesthetic Overhaul from GmbH
Trend Themes
1. Dual-colored Running Shoes - Opportunity for brands to create unique and eye-catching designs by incorporating unconventional color combinations in running shoe silhouettes.
2. Collaborations Between Fashion Brands and Sports Brands - Disruptive innovation potential in combining the aesthetics of fashion brands with the performance features of sports brands in footwear design.
3. Monochromatic Sneaker Design - Opportunity for brands to experiment with single-color designs to create sleek and minimalist sneaker silhouettes.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to expand their product offerings and tap into the sneaker market by collaborating with sports brands.
2. Sports Industry - Opportunity for sports brands to attract fashion-conscious consumers and expand their market share by collaborating with fashion brands to create aesthetically pleasing performance footwear.
3. Footwear Industry - Opportunity for footwear brands to differentiate themselves in the market by incorporating unique color schemes and collaborating with fashion brands for innovative design concepts.