Loyalty programs have been applied to a vast array of industries, which now extends to an exclusive art subscription. In an effort to engage with her long-time patrons, artist Ashley Longshore developed a membership model called Artgasm. This merch subscription plan gives members a chance to collect limited edition artworks and other exclusive pieces.
Based in New Orleans, the painter crafted annual subscriptions to sell artistic merchandise and handmade gifts. The art subscriptions range from $50 to $500 a year, with just 250 spots overall. This not only helps Longshore manage her output, but also adds a sense of urgency for potential clients and customers. This is an excellent example of how artists and creative types can adjust the subscription model to suit their work.
Exclusive Merch Memberships
Artgasm by Sarah Ashley Longshore Follows an Art Subscription Model
Trend Themes
1. Exclusive Art Memberships - Artists are exploring subscription models to offer exclusive artwork and merchandise, creating a loyal community of patrons.
2. Limited Edition Collectibles - The rising popularity of limited edition art subscriptions presents opportunities for artists to create exclusive and coveted collectibles.
3. Personalized Subscription Experiences - Artists can customize subscription plans to provide personalized experiences and unique offerings for members.
Industry Implications
1. Art and Merchandise - Artists and designers in the art industry can implement membership models to sell limited edition works and exclusive merchandise.
2. E-commerce - E-commerce platforms can facilitate the sale of art subscriptions, enabling artists to reach a wider audience and manage inventory effectively.
3. Lifestyle and Collectibles - The lifestyle and collectibles industries can partner with artists to curate exclusive subscription boxes or memberships, offering unique products to customers.