Celebrating milestones for both brands, Giorgio Armani and Piaggio have teamed together to create the Vespa V46 Emporio Armani Scooter. Created by two iconic Italian labels, this sleek scooter is a vehicle with couture aesthetics.
While fashion label Giorgio Armani celebrates its 40th anniversary, vehicle manufacturing brand Piaggio has come upon its 130th. To mark the special occasion, the two brands collaborated to create the Vespa 946 Emporio Armani Scooter. The scooter is featured in Armani gray with a subtle green tint that is visible in certain light. In addition to chic Italian style, the Vespa V46 Emporio Armani Scooter features front and rear disc brakes, ABS, traction control and web connectivity.
The scooter is already a huge success in Asia and Europe while it makes its American debut in fall 2015.
Co-Branded Couture Scooters
The Vespa 946 Emporio Armani Scooter Celebrates Armani and Piaggio
Trend Themes
1. Co-branded Couture Scooters - Opportunity for fashion and automotive brands to collaborate in creating luxurious and stylish vehicles.
2. Celebrating Milestones - Marking special occasions by collaborating with other brands to create unique and commemorative products.
3. Web Connectivity for Scooters - Integration of web connectivity in scooters to enhance user experience and provide added features.
Industry Implications
1. Fashion - Fashion industry can explore partnerships with automotive brands to create exclusive and stylish products.
2. Automotive Manufacturing - Automotive manufacturing industry can benefit from collaborations with fashion brands to create high-end and unique vehicles.
3. Technology - Technology industry can develop innovative web connectivity solutions for scooters to offer advanced features and connectivity options.