Jourdan Copeland and Luca Jamal star in the Armani Exchange lookbook for Spring/Summer 2015. The advertorial is lensed by photographer Cass Bird and boasts wardrobe styling by Heathermary Jackson.
Heathermary dresses the lookbook's models in sporty and practical pieces including light-weight wind breakers, printed shorts and knits that are displayed in a fresh and vibrant palette.
This catalog's winning looks are captured in studio and are juxtaposed with vibrant frames that capture tropical scenery. From palm trees and sand to crystal clear, blue waters, the advertorial's imagery dreams of warmer weather.
After a harsh winter for many, this Armani Exchange lookbook celebrates Spring and uses bright imagery to make its viewer dream of a tropical vacation and the return of lightweight clothes.
Sporty Vacationwear Catalogs
The Latest Armani Exchange Lookbook Dreams of Warmer Weather
Trend Themes
1. Sporty Vacationwear - Opportunity for disruptive innovation: Develop new designs and fabrics for sporty vacationwear that combine practicality and style for the modern traveler.
2. Fresh and Vibrant Palette - Opportunity for disruptive innovation: Create new color palettes and color-blocking techniques for fashion and interior design that evoke a sense of freshness and vibrancy.
3. Imagery of Tropical Scenery - Opportunity for disruptive innovation: Use augmented reality and virtual reality technologies to create immersive experiences that transport individuals to exotic destinations, enhancing the appeal of vacation packages and resorts.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Explore sustainable and eco-friendly materials and production methods to create sporty vacationwear that aligns with the growing demand for ethical and conscious fashion.
2. Interior Design - Opportunity for disruptive innovation: Integrate tropical-inspired elements into interior design, incorporating vibrant colors, natural textures, and botanical motifs to create spaces that evoke a sense of relaxation and escapism.
3. Tourism and Hospitality - Opportunity for disruptive innovation: Utilize immersive technology and virtual reality experiences to market and showcase tropical destinations, attracting travelers seeking unique and immersive vacation experiences.