U.K. security firm Arlia Sytems created an interesting concept to record facial expressions in theaters. By installing a special camera behind movie theater screens, they will examine reactions to certain ads so that they may present more relevant ones down the road.
What do you think about Arlia Sytems' project? Although it's only for research, I can't help but feel a little violated at just the thought of being recorded.
Big Brother Theaters
Arlia Sytems Hopes to Record Movie-Goer Reactions for Better Ads
Trend Themes
1. Facial Recognition Advertising - A trend of using facial recognition technology to target ads towards consumer preferences and reactions.
2. In-theater Data Collection - A trend of collecting customer data in real-time while they are enjoying entertainment to better personalize marketing content.
3. Privacy Concerns in Advertising - A trend of addressing consumer privacy concerns as companies adopt and leverage new technologies for data collection.
Industry Implications
1. Advertising - The advertising industry can leverage facial recognition technology to personalize content and increase engagement.
2. Entertainment - The entertainment industry can utilize in-theater data collection to improve consumer experiences and target marketing efforts.
3. Security - The security industry can develop ethical guidelines and security measures for facial recognition technology to address consumer privacy concerns.