Highmath exhibition, one of the most talked about and anticipated art events of 2008, is open now in Germany (31 Jan - 1 Mar, 2008). The cool thing however, is that Arkitip Magazine, a limited-edition, hand-numbered art book for which excellence in production is of primary importance; is producing its 44th issue as a catalog for the exhibition. So? Well it comes with a Viewmaster and image reels that allow you to enjoy the art images in 3D. Naturally, it has limited numbers of 1500.
I love this idea. Art/ trendy magazines in particular should adopt this. The reader needs one viewmaster only, which can be given with a subscription, then each issue comes with a few reels that contain 3D versions of the cool pictures inside the magazine. Plus, magazines can offset the viewmaster and reels cost by having a company sponser it and have its logo on the viewmaster, like what Nike did in this case.
The Highmath exhibition is presented by Arkitip in conjunction with Wood Wood and Nike. The title Highmath explains the relationship between the artists, which is multifaceted. Consisting primarily of work on paper including silk screens, lithographs and hand-done originals. Artists exhibit both existing and never before seen work.
Art in 3D
Highmath Exhibition & Arkitip Mag Viewmaster Issue
Trend Themes
1. Art Exhibitions in 3D - The integration of 3D technology into art exhibitions enhances the viewer experience and adds a new dimension to traditional artwork.
2. Innovative Art Magazine Formats - Art magazines can incorporate interactive elements like Viewmasters and 3D image reels to provide a unique and immersive reading experience.
3. Branding Partnerships for Art Publications - Art magazines can collaborate with brands to sponsor interactive elements like Viewmasters, creating new revenue streams and promotional opportunities.
Industry Implications
1. Art Exhibitions - Art museums and galleries can embrace 3D technology to attract a wider audience and offer a more engaging and immersive art-viewing experience.
2. Publishing - Art magazines can explore innovative formats and interactive features, such as 3D image reels, to stay relevant and provide readers with unique content.
3. Branding and Sponsorship - Companies can collaborate with art publications to sponsor interactive elements like Viewmasters, gaining brand exposure and supporting the arts.