Ariel dishwasher pods are debuting in a new packaging -- the ECOCLIC box -- to help reduce waste and offer the product a more sustainable enclosure. The cardboard packaging is crafted with an FSC-certified design. It is made using more than 70% recycled fibers to make it an eco-friendly alternative to the brands existing plastic tub-style packaging. The packaging would save up to 6,500 tons of plastic waste per year if all consumers who purchase Ariel Pods in plastic tubs made the switch.
Senior Vice President, Europe, Fabric Care P&G Elvan Onal commented on the new Ariel dishwasher tablets packaging, saying, "This new cardboard packaging is one of Ariel’s biggest innovations. We invested in rigorous research over 4 years to perfect it, putting consumer delight and satisfaction at the heart of our design while striving for a sustainable solution that would work for the many, not just for the few."
Sustainable Dishwasher Pods Packaging
Ariel Dishwasher Pods Now Come in the ECOCLIC Box
Trend Themes
1. Sustainable Packaging Solutions - A growing trend in the consumer packaging industry, providing eco-friendly options with a focus on reducing waste and promoting sustainability.
2. Paper-based Alternatives - A trend in the packaging industry towards replacing traditional plastic and metal packaging with paper-based alternatives, which can be recycled, reused, and composted more easily.
3. Eco-friendly Household Products - A trend in the consumer goods industry towards developing and marketing products that have a lower environmental impact, such as biodegradable, plant-based, and non-toxic formulations.
Industry Implications
1. Consumer Packaging - As companies seek to reduce their environmental impact and appeal to sustainability-minded consumers, there is a growing demand for innovative solutions in the consumer packaging industry.
2. Paper and Pulp - The increasing popularity of paper-based packaging is driving demand for sustainably sourced wood pulp and innovative manufacturing techniques that can produce high-quality, durable products.
3. Household Cleaning Products - As consumers become more environmentally conscious, the household cleaning product industry is looking for ways to minimize waste, reduce packaging, and develop more sustainable formulations.