Aretha Franklin's hat, which she wore to the inauguration of President Barack Obama, has become a design inspiration for many objects.
The bow on Aretha's hat has been turned into a glittery-glass Christmas tree ornament. When designer Curtis Posuniak saw the hat, he instantly knew that he wanted to make a little glass version of it.
Implications - Celebrities' signature styles become very well-known and have the power to hugely impact large amounts of people. Advertisers can use famous celebrity fashion statements and styles to create advertisements that people will instantly recognize and connect to. People tend to respect businesses that are up-to-date on current trends and celebrities because it makes the business seem knowledgeable.
Viral Hat Baubles
Aretha Franklin's Infamous Bow is Now a Christmas Ornament
Trend Themes
1. Celebrity-inspired Design - Using a celebrity's signature style or fashion statement to create products or designs can lead to increased consumer interest and recognition.
2. Nostalgic Ornaments - Replicating nostalgic items or symbols as holiday ornaments can appeal to consumers' sentimentality and emotional connection to certain icons or memories.
3. Branded Celebrity Merchandise - Offering branded merchandise inspired by a celebrity's iconic style or image can create a lucrative revenue stream and provide fans with a way to incorporate their favorite celebrities into their daily lives.
Industry Implications
1. Fashion and Accessories - Fashion designers and accessories brands can use famous celebrity fashion statements and styles to create products that people will instantly recognize and connect to, leading to increased sales and brand recognition.
2. Home Decor and Gifts - Companies specializing in home decor and gifts can create holiday ornaments and other products inspired by nostalgic or iconic symbols, tapping into consumers' emotional connections and increasing sales.
3. Advertising and Marketing - Ad agencies can use famous celebrity fashion statements and styles to create ads that resonate with consumers and build brand recognition, showcasing their knowledge and expertise in current trends and pop culture.