In an attempt to take a stab at political campaigns in Canada, the Arby's 'Curly Fries vs Homestyle Fries' campaign pokes fun at the often silly methods taken to bring opposing parties down.
The two competing parties are obviously curly fries, backed by the Curly Coalition of Canada, against homestyle fries, backed by the Homestyle Alliance. With hilarious ads and videos that say things like, "Curly fries are shaped like tornadoes and tornadoes are dangerous," "Curly is just another way to say crooked," and my personal favorite, "Every time someone eats a curly fry, an angel mugs a sweet old lady" coming from the Homestyle Alliance. Last but not least, "Homestyle fries: big on promises, thin on action" is a message coming from the Curly Coalition of Canada. This outrageous campaign is sure to put a smile on your face.
You can even go to Facebook.com/ArbysCanada to vote for your favorite party in the Arby's Curly Fries vs Homestyle Fries campaign.
Fast Food Political Campaigns
The Arby's 'Curly Fries vs Homestyle Fries' Campaign is Hysterical
Trend Themes
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3. Humor in Marketing - Humor can be an effective tool in marketing as it helps brands increase their audience participation, customer engagement, and build brand loyalty.
Industry Implications
1. Fast Food - Fast food chains can innovate their marketing strategy by introducing political campaigns to create a unique brand image and increase customer engagement.
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