'Aqualla' is a designer brassware and home design company with a newly-launched commitment to sustainability. One of the prongs of Aqualla's sustainability plan heavily relies upon the implementation of digital brochures to accompany its products.
The company equips its product packages with QR codes that link to relevant digital brochures. This is part of the company's 'Carbon Balanced Brochure Production' plan. These brochures allow for less paper, plastic, and other materials in the manufacturing process. The brochures then provide any relevant information that would have been packaged in paper format in the product's box.
Aqualla offers a concrete example of the impact of its digital brochures, stating that, with only its marketing brochure, it "balanced through World Land Trust the equivalent of 14,587 kg of carbon dioxide and helped protect 2,786 m2 of critically threatened tropical forest," showing that the environmental benefit of digital brochures is very real.
Smart Brassware Packages
Aqualla Uses Digital Brochures to Reduce its Climate Impact
Trend Themes
1. Digital Brochure Packages - Companies can reduce their environmental impact by implementing digital brochures that provide relevant information and reduce the need for paper and plastic in product packaging.
2. Carbon-balanced Brochure Production - Companies can balance their carbon footprint by using digital brochures that offset the carbon emissions from their brochure production.
3. Sustainable Packaging Solutions - The use of digital brochures in product packaging is one of the ways companies can reduce waste and move towards more sustainable packaging solutions.
Industry Implications
1. Home Design - Home design companies can follow Aqualla's example and implement digital brochures in their product packaging to reduce their environmental impact.
2. Printing/marketing - Printing and marketing companies can help offset the carbon footprint of their clients by offering carbon-balanced brochure production using digital brochure solutions.
3. Luxury Goods - Luxury goods companies can demonstrate their commitment to sustainability by adopting more sustainable packaging solutions, such as digital brochures.