With fall almost upon us, McDonald's is giving its dessert menu an autumnal makeover with the debut of the Apple Pie McFlurry. In short, the new dessert is like a warm slice of pie combined with creamy McDonald's soft serve.
The new Apple Pie McFlurry is a limited-edition treat available from McDonald's Australia. The new item combines vanilla soft serve with bits of McDonald's Apple Pies and a warm caramel sauce. The new item was actually inspired by customers themselves after Uber Eats Australia noticed that one in four McDonald's Apple Pies are purchased with a Sundae. As Uber Eats explains on its website, "We've teamed up with McDonald's to give you the first taste of two iconic desserts, combined by popular demand."
With so much food delivery data available, restaurants are starting to pick up on and react to unique dining habits.
Apple Pie Ice Creams
McDonald's is Debuting a New Apple Pie Mcflurry This Fall
Trend Themes
1. Food Delivery Data - Using food delivery data to identify and respond to unique dining habits presents an opportunity for restaurants to create new and appealing menu items.
2. Limited-edition Treats - The introduction of limited-edition treats like the Apple Pie McFlurry allows restaurants to create a sense of excitement and urgency among customers.
3. Dessert Mash-ups - Combining popular desserts to create unique mash-ups, such as the combination of apple pie and soft serve in the Apple Pie McFlurry, can offer disruptive innovation opportunities for restaurants.
Industry Implications
1. Restaurant Industry - Restaurants can leverage food delivery data and create limited-edition treats to stay competitive and attract customers.
2. Food Delivery Industry - Food delivery platforms can use customer preferences and dining habits data to suggest unique mash-up combinations to restaurants.
3. Fast Food Industry - Fast food chains like McDonald's can introduce innovative and limited-edition desserts like the Apple Pie McFlurry to enhance customer experience and drive sales.