The Apod, or Asthma Pod, is a sleek, plastic case that clips around your standard geeky-looking inhaler. They cost about $20 and come in 7 colors. Designed and sold by Ben Oakley Design (BOD). The web site also has a lot of asthma related info and links.
Implications - Sometimes children can be very cruel, so it is important that businesses create items that will help kids feel like they fit in with the crowd. Grade school and high school are often like popularity games where the rules are simply about fitting in. Businesses that create items with the "cool factor" will reap the benefits of kids who want to be in with the in crowd.
Designer Asthma Inhaler Cases
The Apod
Trend Themes
1. Designer Asthma Inhaler Cases - Providing a trendy and stylish case for medical devices such as asthma inhalers, creating a whole new market and potentially even destigmatizing medical conditions.
2. Healthcare Accessories - Creating fashionable and useful accessories for medical devices, making medical treatment more approachable and less intimidating.
3. Medical Marketing - Adding a ‘cool’ factor to medical devices and products to attract wider audiences and fight stigmas about medical conditions.
Industry Implications
1. Medical Devices and Accessories - Developing medical devices and accessories for children and adults that incorporate design and aesthetics.
2. Fashion and Beauty - Partnering with medical companies to create fashionable and innovative accessories for medical devices and treatments.
3. Health and Wellness - Marketing medical devices and accessories within the wider context of health and wellness, and developing marketing strategies to reach larger and younger audiences.