Anova, a kitchen appliance company, has partnered with RED to create a collection of sous-vide kitchen appliances for charity. RED is an organization founded in 2006 that raises awareness about the AIDS pandemic. This collaboration hopes to raise awareness and funds for HIV/AIDS.
The collection will feature three versions of Anova's sous-vide circulators - The Precision Cooker, the Nano, and the Precision Cooker Pro. For each purchase of an ANOVA RED appliance, five percent of the proceeds will go to the Global Fund - one of RED's foundations that finances HIV/AIDs programs in Africa. Anova and RED have pledged to donate a minimum of USD 200,000.
The line can be purchased through Anova's website or on Amazon starting September 30. The line retails between USD 129 - 399.
Philanthropic Kitchenware Collaborations
Anova Partnered with RED to Fight the HIV/AIDS Crisis
Trend Themes
1. Philanthropic Collaborations - More companies should consider partnering with philanthropic organizations to help raise funds and awareness for important causes.
2. Charitable Kitchenware Collections - The trend of creating charitable collections of everyday items, like kitchen appliances, is a great way for companies to give back to the community and support important causes.
3. Sous-vide Appliances for a Cause - By creating sous-vide appliances specifically for charity, companies can make it easy for customers to contribute to important causes while also adding value to their kitchens.
Industry Implications
1. Kitchenware - Kitchenware companies should explore creating charitable collections to not only do good for the community but also increase brand awareness and customer loyalty.
2. Philanthropic Organizations - Philanthropic organizations could look to partner with companies in a range of industries to create charitable collections, bringing their causes to a wider audience.
3. E-commerce - E-commerce companies, like Amazon, have the potential to reach a wider audience and raise more funds for important causes by offering charitable collections through their platforms.