Colorful and slightly quirky, the Anna Amelie Spring 2012 ad campaign showcases the label's latest accessory run for the season. Although the accessory line itself is inspired by the sea, photographer Mark Viszlay opted to shoot the pieces by the pool at night. The vibrancy of the blue tiles in contrast to the neon fashion the model is wearing is all the vibrancy that is needed to complement the shimmering, oceanic-themed purses and jewelry pieces.
The Anna Amelie Spring 2012 ad campaign was styled by David Nyiri. He pairs metallic clutches and bold leather bags with outrageously hued wigs and luxurious jewelry for looks that are sexy, urban and summery. The campaign is titled 'Pearl Oyster.'
Poolside Purse Ads
The Anna Amelie Spring 2012 Campaign is Vibrantly Saturated
Trend Themes
1. Vibrant Fashion Campaigns - There is an opportunity for disruptive innovation in the fashion industry through campaigns that highlight vibrant and unique styles.
2. Nighttime Poolside Shoots - With creative photography and styling, brands can create disruptive and eye-catching ad campaigns by shooting their products by the pool at night.
3. Colorful Accessory Lines - Brands can stand out in the crowded fashion industry by offering bold and colorful accessory lines that complement their main fashion lines.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation by incorporating interesting and unique elements into their ad campaigns, such as vibrant colors and unconventional settings.
2. Photography - Incorporating creativity into photography, such as night-time poolside shoots, brings a new level of intrigue and visual interest to brands' ad campaigns.
3. Jewelry and Accessories - Brands specializing in jewelry and accessories can differentiate themselves by offering bold and colorful lines that complement the main fashion line, adding unique value and appeal for consumers.