Judging by these ads, the Chinese Army is having trouble attracting virile young men (or lesbians.) On the other hand, they might be recruiting for officer training.
These Chinese Army recruiting posters are not very subtle in conveying that if you look like the average Chinese woman, you probably shouldn't show up at the recruiting office.
Implications - It's usually controversial when provocative images are used in posters that are trying to make a statement; however, these appeal to a certain demographic due to their understanding of the issues and what the artist is trying to truly convey with their images. These are what PSAs go for when the organizations are trying to raise awareness.
Anime Army Recruitment
China's Sexist Soldier Ads
Trend Themes
1. Provocative Advertising - Using provocative images in advertising can be controversial, but it can also appeal to a certain demographic and raise awareness for important issues.
2. Targeted Recruiting - By specifically addressing a certain demographic, such as young men or lesbians, in recruitment ads, organizations can attract individuals who can relate to the message.
3. Cultural Stereotypes - These Chinese Army recruiting posters highlight cultural stereotypes and can spark conversations about gender roles and expectations.
Industry Implications
1. Advertising - The advertising industry can explore using provocative images to create impactful campaigns and raise awareness for important causes.
2. Military Recruitment - The military recruitment industry can consider targeted advertising to attract individuals who can connect with their message and fulfill the required qualifications.
3. Gender Studies and Activism - The gender studies and activism industry can utilize these posters to spark discussions about cultural stereotypes and challenge gender expectations.