Its no secret that Animal Crossing: New Horizons has been the unsung hero of the entertainment world during the COVID-19 pandemic, with some people going so far as to get married through the game -- Sandy Liang's Animal Crossing pop-up aims to capitalize on the popularity of the game, through a virtual clothing event that shows off Liang’s Spring/Summer 2020 and Fall/Winter 2020 collections.
While visiting, attendees of this event will be able to download outfits from the designer, with the option to bring back some pieces for their villagers to wear. In addition to the virtual event, the clothes will also be for sale, with attendees being given a special discount code.
Video Game Fashion Pop-Ups
Sandy Liang's Animal Crossing Pop-up Lets Guests Download Looks
Trend Themes
1. Virtual Pop-up Shops - The success of this virtual clothing event demonstrates the potential for more fashion retailers to build a virtual storefront and create opportunities for anyone to attend from all over the world.
2. Gaming Industry Crossover - This trend highlights the need for collaboration between video game and fashion industries to create new content and revenue streams.
3. In-game Purchases - More fashion brands could potentially create their own virtual fashion lines where players can purchase outfits to wear in games and in real life.
Industry Implications
1. Fashion Retail - This pop-up showcases the opportunity for fashion retailers to expand their audience through collaboration with video game developers.
2. Video Game Development - This trend demonstrates the potential for video game developers to create new revenue streams by collaborating with fashion brands to offer in-game purchases.
3. Event Planning - The success of this virtual pop-up event highlights an opportunity for event planners to innovate and design more virtual events that can be attended from anywhere in the world.