In some art circles, carbonated water is the only type of water that's acceptable to drink, and it seems that Perrier’s new bottles are targeting those particular types with Andy Warhol designs for their new bottles.
The bottle designs are from the 1980s Perrier bottles that Warhol created. The bottles are of limited quantity -- since it's probably expensive mass-producing vintage pop art designs from the famous artist. The prints have seven designs accompanied by quotes made famous by Warhol such as, "I have Social Disease. I have to go out every night" and "In the future everyone will be world famous for 15 minutes." The limited-edition bottle prints will be released June 2013.
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
Trend Themes
1. Limited-edition Bottle Designs - Perrier's use of Andy Warhol designs on their bottles showcases the trend of limited-edition packaging in the beverage industry.
2. Art-inspired Brand Collaborations - The collaboration between Perrier and Andy Warhol highlights the trend of partnering with renowned artists to create unique and eye-catching brand visuals.
3. Nostalgia Marketing - By using vintage Perrier bottle designs from the 1980s, the campaign taps into the trend of nostalgia marketing, appealing to consumers' fond memories and appreciation for past eras.
Industry Implications
1. Beverage - The Perrier bottle campaign demonstrates the potential for disruptive innovation in the beverage industry by leveraging artistic collaborations and limited-edition packaging to stand out in a competitive market.
2. Art - The partnership between Perrier and Andy Warhol presents disruptive innovation opportunities in the art industry by merging traditional art forms with commercial branding, creating new avenues for artists to reach wider audiences and monetize their work.
3. Marketing - The use of nostalgia marketing and high-profile collaborations in the Perrier bottle campaign showcases disruptive innovation possibilities in the marketing industry, encouraging brands to think outside the box and create memorable experiences for consumers.