The Andean Jewelry Fall 2010 collection is beautiful. The collection is much like their original series, but this time adding some rich metallic and fabrics to ensure it's more fall appropriate.
The jewelry itself is made out of various types of seeds and is made entirely by local Ecuadorian women. The Andean Jewelry Fall 2010 line is colorful but also unique, honing in on the essence of Ecuadorian culture.
Implications - Consumers are looking to buy products that are not only eco-friendly, but socially ethical. By creating fair trade products like Andean Jewelry, a company can exemplify corporate social responsibility and seem more genuine in the eyes of consumers, improving brand recognition.
Fair Trade Bobbles
The Andean Jewelry Fall 2010 Collection Combines Metallic and Fabric
Trend Themes
1. Fair Trade Jewelry - Creating jewelry that is made through fair trade practices helps companies to exemplify corporate social responsibility and improve brand recognition.
2. Eco-friendly Accessories - Consumers are looking for accessories that are made out of eco-friendly materials and processes, which presents an opportunity for companies to innovate in this area.
3. Local Women in Production - Working with local women to produce goods presents an opportunity for companies to create economically sustainable communities while producing quality products.
Industry Implications
1. Fashion and Jewelry - Fashion and jewelry companies have the opportunity to utilize fair trade and eco-friendly practices to improve brand recognition and meet consumer demands.
2. Sustainable Manufacturing - Companies that focus on sustainable manufacturing processes and work with local communities have the opportunity to create mutually beneficial relationships and meet consumer demand for eco-friendly products.
3. Socially Ethical Production - Industries that focus on socially ethical production methods and work to create sustainable communities have the opportunity to improve brand recognition and meet consumer demand for socially responsible products.