adidas TERREX and fashion-forward Japanese outdoor label and wander have collaborated on a collection to take hikers from city center to mountain top in style. According to the brand, adidas TERREX apparel and clothing provide people with the essentials they need to enjoy the outdoors and realize their individual goals. and wander, on the other hand, was created in 2011 by Tokyo designers Keita Ikeuchi and Mihoko Mori to pair high-fashion designs with practical elements.
"It has been refreshing to work with a brand that does things so differently but with an equal amount of care," says Keita Ikeuchi, Co-Founder of and wander. "We share the same amount of passion for nature and the outdoors as adidas TERREX so the collaboration has felt like an extension of what we do at and wander."
Together, adidas TERREX and and wander have collaborated on a multi-seasonal collection that ties these philosophies together to help people enjoy more outdoors experiences. The collection includes the TERREX Free Hiker 2, the TERREX XPLORIC and wander COLD.RDY Down Jacket, TERREX Fleece Jacket and TERREX Pants. Also available in the adidas TERREX x and wander collection are breathable Merino Wool Hiking Socks made with COLD.RDY technology for snug hiking, a quilted Winterized Bucket Hat, and a lightweight AERO.RDY Hiking Backpack that is loaded with features to look after outdoor essentials.
The adidas TERREX x and wander collection is available to purchase via adidas Confirmed and adidas.com from November 1, 2022.
Adventure-Ready Outdoor Collections
adidas TERREX Unveils New and wander Collection
Trend Themes
1. Multi-seasonal Outdoor Collections - Collaborations between outdoor apparel brands and fashion-forward designers create opportunities to provide people with stylish and functional gear for different seasons.
2. Fashion-forward Outdoor Apparel - The fusion of fashion and function in outdoor apparel enables consumers to enjoy more outdoor experiences while looking trendy and stylish.
3. Breathable and Weather-resistant Gear - The integration of technologies like COLD.RDY and AERO.RDY into outdoor apparel and accessories provides consumers with gear that can withstand different weather conditions and environments.
Industry Implications
1. Outdoor Apparel Industry - Outdoor apparel companies can tap into the current trend of fashionable outdoor apparel and accessories that cater to different seasons and weather conditions to attract more customers.
2. Fashion Industry - Fashion designers can explore collaborations with outdoor apparel brands to develop stylish and functional outdoor apparel that appeals to a wider demographic.
3. Technology Industry - Technology companies can partner with outdoor apparel brands to integrate weather-resistant and breathable technologies into outdoor gear to offer consumers more comfortable and functional products.