Fueling the conspiracy theories that Tyra Banks is on her way to ruling the world, the America's Next Top Model fragrance is set to be released at select Target stores in the United States.
The concept for the perfume, which will be called Dreams Come True, was introduced on the reality show this past week, where Tyra challenged the girls to design and produce their own fragrance to show to Ben Bennett, creative director of Hatch Beauty. The winner will have the perfume created.
Bennett told Women’s Wear Daily he wanted to capture the "sweet, ethereal sensibility" of what it feels like to actually have your dreams come true. That translates to a fruity, sugary scent. Its "top notes are red currant, honeydew and pink freesia; the middle notes are Amazonian lily, plum blossom and empress peony; and the bottom notes are blondewood, Tahitian vanilla, pink sugar and sparkling musk," according to Bennett.
The America's Next Top Model fragrance will be released in January 2012.
Reality Show Perfumes
The America's Next Top Model Fragrance is Set to Launch in January
Trend Themes
1. Reality Show Products - Reality shows are not only a form of entertainment but also a pathway for innovative product creations
2. Personalized Fragrances - The rise of personalized fragrances is a disruptive opportunity for the perfume industry
3. Celebrity Fragrances - Celebrity fragrances continue to be a trend in the fragrance industry
Industry Implications
1. Entertainment Industry - The entertainment industry has the opportunity to partner with businesses to create and sell products related to reality shows
2. Perfume Industry - The perfume industry can benefit from creating personalized and unique fragrances for consumers
3. Marketing Industry - The marketing industry can create and further promote celebrity-endorsed fragrances