American Express and Marriott International have teamed up for a new and rebranded launch of their existing co-branded travel credit cards -- its new Marriott Bonvoy™ Travel Program credit card is set to replace three existing loyalty options.
Set to launch on February 13th, the "Marriott Bonvoy™ American Express® Cards will offer travelers and businesses additional valuable benefits, rich points offers, and new artistic Card designs" while replacing the current Starwood Preferred Guest, Marriott Rewards® and The Ritz-Carlton Rewards cards.
Giving both new and existing members access to a series of exclusive perks and the chance to collect up to 100,000 bonus Marriott Bonvoy points, the Marriott Bonvoy Loyalty Program will replace the travel program’s three current loyalty brands, Starwood Preferred Guest, Marriott Rewards® and The Ritz-Carlton Rewards® into one, streamlined option. A more convenient choice for frequent travelers, the refreshed Marriott Bonvoy American Express Card portfolio ensures a more personalized overall experience for members.
Co-Branded Travel Card Launches
The American Express Marriott Bonvoy™ Travel Card is Streamlined
Trend Themes
1. Co-branded Travel Cards - Opportunity for disruptive innovation in the credit card industry by partnering with travel companies to offer exclusive benefits and rewards.
2. Streamlined Loyalty Programs - Opportunity for disruptive innovation in the loyalty program industry by combining multiple programs into a single, more convenient option for customers.
3. Artistic Card Designs - Opportunity for disruptive innovation in card design by creating visually appealing and unique card options to enhance customer experience.
Industry Implications
1. Credit Card Industry - Opportunity for disruptive innovation in the credit card industry through co-branded partnerships and enhanced rewards programs.
2. Travel Industry - Opportunity for disruptive innovation in the travel industry by collaborating with financial institutions to offer exclusive travel benefits and perks.
3. Loyalty Program Industry - Opportunity for disruptive innovation in the loyalty program industry through streamlining multiple loyalty programs into a unified and personalized experience.