Typography experts at Swindler & Swindler redesigned the plastic American Express cards to feature a much more artisan and handmade aesthetic that focuses on calligraphy and embossed techniques. The cards are ornate and offer an unconventional way to view the plastic monetary devices for one of the brand's upcoming social media campaigns. Swindler & Swindler put together three different designs that showcase the American Express product in divergent graphic interpretation.
American Express cards are often simple, shiny and plastic without much individualism as the cards are mass-produced. The designs by Swindler & Swindler subvert this expectation entirely with three new styles that make use typographic penmanship and embossed detailing to give the cards a delicate, ornate and luxurious finish. Each card varies in pattern and print with a colored metallic background.
Embossed Handmade Credit Cards
These Redesigned American Express Cards Focus on Artisan Artistry
Trend Themes
1. Artisan Credit Card Design - Embossed and calligraphy-inspired card designs offer a more artisan and handmade aesthetic.
2. Personalized Mass-produced Products - Subverting the expectation of mass-produced cards, these designs add individualism and uniqueness.
3. Unconventional Marketing Campaigns - Using ornate card designs for social media campaigns offers a fresh and captivating approach.
Industry Implications
1. Credit Card Industry - Embossed and handmade card designs can disrupt the traditional credit card market by appealing to consumers seeking unique and artistic options.
2. Graphic Design Industry - The use of calligraphy and embossed techniques in credit card design opens up new possibilities for graphic designers to showcase their skills and creativity.
3. Marketing Industry - This unconventional card design can inspire marketers to think creatively and explore unique approaches to capture consumer attention.